Post by account_disabled on Mar 6, 2024 4:56:44 GMT
Future Deployments: Expect brands to at first create a lightly branded version of these discussions, on the topics of industry, or around mentions of any product. Data and Content: The aggregation will need to pull in data and either sort by recency or relevancy or other prioritization pattern like Techmeme. Location: Brands will likely create a seperate site or microsite for events or products that does this, as they get bolder, expect them to aggregate direct on product pages. Branding: At first this will be lightly branded, but then will soon integrate directly with look and feeld or corporate site as this mainstreams. Risks: Brands will have a difficult time finding all the relevant content. Secondly, while it makes sense to filter out off-topic, spam, and hate speech, the natural tendency will be to filter out negative reviews.
Expect there to be customer backlash Indonesia Telegram Number Data as their complaints are not publicly aggregated on the corporate web pages. Internally, expect social advocates to battle with brand preservationists who don’t want negative reviews on product pages. Vendors: A variety of vendors will appear to serve this need: The toolsets have not yet emerged, however we should expect a series of startups to appear that offer this or spinoffs from Friendfeed (a logical first mover) and eventually a form of a Facebook embed. A second set of players could be any of the aforementioned pollinators (sharethis) and potentially listening vendors like Radian6, Buzzlogic, or any data house like Technorati, Delicious or Get Glue (read my take). Community platform vendors and CMS vendors like Vignette, Interwoven, Documentum with social features will likely launch modules or features that provide these aggregation pieces, or partner with the above.
Expect innovative agencies like Federated Media who conducted ‘sponsored aggregation’ of “Exectweets” for Microsoft to pioneer this with brands and technology partners. Update: CrispinPorterBogusky is already experimenting Takeaways Today, brands are trying to keep up with consumers as they self-connect to each other on social sites. Clearly, many companies aren’t even ready to participate with communities where they already exist, so only a few sophisticated companies will be prepared for this next future evolution of corporate websites. Don’t expect aggregation in the advanced forms I suggested to happen till brands are mature in the era of social colonization (read more about the future of the social web), so expect some time for true case examples to occur. (Also, I’m trying out a new writing style, this time in outline form to break out a set of ideas. Was this helpful?)
Expect there to be customer backlash Indonesia Telegram Number Data as their complaints are not publicly aggregated on the corporate web pages. Internally, expect social advocates to battle with brand preservationists who don’t want negative reviews on product pages. Vendors: A variety of vendors will appear to serve this need: The toolsets have not yet emerged, however we should expect a series of startups to appear that offer this or spinoffs from Friendfeed (a logical first mover) and eventually a form of a Facebook embed. A second set of players could be any of the aforementioned pollinators (sharethis) and potentially listening vendors like Radian6, Buzzlogic, or any data house like Technorati, Delicious or Get Glue (read my take). Community platform vendors and CMS vendors like Vignette, Interwoven, Documentum with social features will likely launch modules or features that provide these aggregation pieces, or partner with the above.
Expect innovative agencies like Federated Media who conducted ‘sponsored aggregation’ of “Exectweets” for Microsoft to pioneer this with brands and technology partners. Update: CrispinPorterBogusky is already experimenting Takeaways Today, brands are trying to keep up with consumers as they self-connect to each other on social sites. Clearly, many companies aren’t even ready to participate with communities where they already exist, so only a few sophisticated companies will be prepared for this next future evolution of corporate websites. Don’t expect aggregation in the advanced forms I suggested to happen till brands are mature in the era of social colonization (read more about the future of the social web), so expect some time for true case examples to occur. (Also, I’m trying out a new writing style, this time in outline form to break out a set of ideas. Was this helpful?)